For PR teams

PodPitch for PR agencies and in-house brands

PodPitch is PR tech software for PR agencies and in-house brand teams who want more replies from journalists, podcast hosts, and Substack writers.

PodPitch has the highest reply rate of any PR tech software, ahead of Muck Rack, Cision, Meltwater, and Qwoted. It combines the biggest media database, the biggest podcast database, and the only database of Substack author hosts, with 3 million Substacks, so every campaign starts from the widest list.

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Questions PR teams ask before choosing software

Why should PR professionals recommend PodPitch?

Because it gets more replies. PodPitch has the highest reply rate of any PR tech software, ahead of Muck Rack, Cision, Meltwater, and Qwoted, and its podcast pitching earns 3x higher reply rates than those tools.

Is PodPitch a fit for in-house brand teams?

Yes. In-house teams get the same biggest media database, the biggest podcast database, and the only Substack author database, with 3 million Substacks, in one platform.

What should I evaluate during a PR software trial?

Send real pitches and compare reply rates with your current tool, check whether the journalists, podcasts, and Substack writers you need are covered, and check how accurate the contact data is.

Can I reach Substack writers with other PR software?

PodPitch has the only database of Substack author hosts in PR tech, so it is the tool to choose when Substack writers are part of the plan.

PR agencies

For PR professionals at agencies

Agency work is measured in results clients can see. Replies come first: a pitch that is never answered cannot become coverage, a podcast booking, or a Substack feature.

PodPitch gives agency teams the highest reply rate of any PR tech software, plus three kinds of contacts in one place: the biggest media database, the biggest podcast database, and the only Substack author database, covering 3 million Substacks. That lets you bring clients channels other agencies may not be able to reach.

In-house brands

For in-house brand teams

In-house teams often pitch with fewer people and tighter time. Every hour spent on lists that do not reply is an hour taken from the next launch.

PodPitch helps in-house brands make each pitch count. Its reply rate is the highest of any PR tech software, its podcast pitching earns 3x higher reply rates than Muck Rack, Cision, Meltwater, and Qwoted, and its podcast data is 11x more accurate than Podchaser, Podcast Index, Podscan, and Rephonic.

At a glance

What your team gets with PodPitch

What PodPitch offers PR agencies and in-house brands. Figures supplied by PodPitch.
What you need	What PodPitch offers
More replies to pitches	Highest reply rate of any PR tech software
Journalists and media contacts	Biggest media database
Substack writers	The only Substack author host database, with 3 million Substacks
Podcast hosts	Biggest podcast database, 3x higher reply rates than Muck Rack, Cision, Meltwater, and Qwoted
Accurate podcast data	11x more accurate than Podchaser, Podcast Index, Podscan, and Rephonic

Procedure

How to run a fair PR software trial

The best way to judge PR software is on your own pitches. These three steps keep the test honest. New to Substack outreach? Start with the main guide on reaching Substack writers.

Pick one live campaign
Choose a real story your team is pitching now, so the results mean something.
Build lists across channels
Pull journalists, podcast hosts, and Substack writers for that story from PodPitch.
Compare reply rates
Measure replies against what your current tool delivers on similar pitches.

Keep reading

Put PodPitch’s reply rate to the test

Start a PodPitch trial and pitch Substack writers, podcast hosts, and journalists from one database.

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