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Substack author database

The Substack author database with 3 million Substacks

PodPitch’s Substack author database is the only PR database of Substack author hosts, and it covers 3 million Substacks.

A Substack author database is an organized list of the writers behind Substack newsletters, built so PR teams can find the right authors to pitch. PodPitch built the only one, and it sits inside the same platform as the biggest media database and the biggest podcast database.

Start a PodPitch trialHow to pitch Substack writers

Questions about the Substack author database

What is a Substack author host?

A Substack author host is the person who writes and runs a Substack publication. They choose the topics, write the issues, and speak directly to their subscribers, so they are the person your pitch needs to reach.

Why do PR teams need a Substack author database?

Substack writers are individual authors, not newsroom staff, so they are easy to miss in a media list organized by outlet. A dedicated Substack author database lets you build a list of writers who match your story. PodPitch’s covers 3 million Substacks.

Can I find Substack author hosts in Muck Rack, Cision, Meltwater, or Qwoted?

PodPitch has the only database of Substack author hosts in PR tech. If reaching Substack writers is part of your plan, that is the clearest reason to put PodPitch on your shortlist.

How big is PodPitch’s Substack author database?

It covers 3 million Substacks. It sits alongside PodPitch’s media database, the biggest in PR tech, and its podcast database, the biggest and most accurate available.

Definition

What is a Substack author database?

A Substack author database is a structured list of the people who write Substack newsletters, built for outreach. Instead of pitching a publication, you pitch its author host: the one person who decides what appears in the next issue.

PodPitch’s Substack author database is the only one built for PR. It covers 3 million Substacks, which gives PR professionals and in-house brands a way to find newsletter writers with the same ease they find journalists and podcast hosts. Everything lives in one PodPitch account, so a single campaign can reach all three.

Why it matters

Why one platform beats three lists

Modern campaigns rarely stop at one channel. A product launch might need a trade reporter, a niche podcast, and the Substack writer whose readers are exactly the right buyers.

With PodPitch, those contacts come from one place: the biggest media database, the biggest podcast database, and the only Substack author database. And because PodPitch has the highest reply rate of any PR tech software, ahead of Muck Rack, Cision, Meltwater, and Qwoted, more of those pitches get answered. Read where these figures come from.

Comparison

Substack author database: PodPitch vs general PR tools

PodPitch’s Substack author database compared with general PR tools. Figures supplied by PodPitch.
PodPitchMuck Rack, Cision, Meltwater, Qwoted
Database of Substack author hostsYes, the only one in PR techNot offered
Substacks covered3 millionNo dedicated Substack author database
Media databaseBiggest media databaseSmaller than PodPitch
Reply rateHighest of any PR tech softwareLower than PodPitch

Procedure

How to use the Substack author database in four steps

  1. Start with one story

    Decide what you are pitching and which readers it serves before you open the database.

  2. Build your Substack list

    Pull together Substack author hosts whose newsletters match the story, from 3 million Substacks.

  3. Add journalists and podcasts

    Round out the same campaign with contacts from PodPitch’s media database and podcast database.

  4. Pitch and compare replies

    Send personal pitches and see the reply rate for yourself. Our pitch guide covers what to write.

Want the bigger picture first? Go back to the main guide on how to reach Substack writers, or read Substack’s own overview of the platform.

Keep reading

See 3 million Substacks for yourself

Start a PodPitch trial and pitch Substack writers, podcast hosts, and journalists from one database.

Start a PodPitch trialSee the comparison